​​​​​Module : C4023 Intitulé : Generating traffic for your website

Semaine 1 :

Generating traffic for your site: for what reasons? How do you measure it? How do you analyze it?

Semaine 2 :

Web traffic vectors: search engines, social networks, site referents, direct visits ... Be able to analyze site statistics.

Semaine 3 :

Understanding how Google works: indexing, ranking, criteria, penalties ...

Semaine 4 :

Understanding how Google works: off-site - on-site criteria, SERP, personalization of results ... Location, images, videos

Semaine 5 :

Defining your SEO strategy: Editorial referencing, exchange of links, directories ...

Semaine 6 :

How to choose good key words; methods & tools.

Semaine 7 :

Practical exercises: Auditing web pages with online tools. Search for keywords. Analyze trends.

Semaine 8 :

Practice Exercise: Writing Using SEO Tools.

Semaine 9 :

Paid advertising: understand how Adwords works. How to launch a paid advertising campaign.

Semaine 10 :

Practical exercise: define a traffic generation strategy for a web site.

Méthodes pédagogiques et didactiques utilisées :	Lectures
Proportion théorie / pratique :	Théorie : 40 % / Pratique : 60 %
Support de cours :	Diaporama / slideshow
Méthode de contrôle des connaissances :	QCM (en combinaison avec un écrit ou oral)