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​​​​​Module : C4020 Intitulé : How to establish and deliver a commercial business plan

Semaine 1 :

Define participants' expectations and get a deep understanding of what a strategy is in a business environment.

Semaine 2 :

Learn to use in your daily work environment different types of strategic analysis methods.

Semaine 3 :

Case study on the implementation of a business strategy.

Semaine 4 :

Get a deep understanding of commercial strategy, from the market to the customer.

Semaine 5 :

Case study on the implementation of a commercial strategy.

Semaine 6 :

How to define realistic business objectives, budgeteer, and choose the appropriate sales and marketing channel.

Semaine 7 :

How to deliver a commercial business plan, and define a yearly action plan.

Semaine 8 :

Case study on the delivery of a commercial business plan, and the yearly action plan.

Semaine 9 :

How to implement and to measure your commercial business plan in a result oriented work environment.

Semaine 10 :

Exam.

Méthodes pédagogiques et didactiques utilisées : Étude de cas / analyse de témoignages
Proportion théorie / pratique : Théorie : 50 % / Pratique : 50 %
Support de cours : Diaporama / slideshow
Méthode de contrôle des connaissances : Épreuve écrite