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​​​​​Module : C4021 Intitulé : The marketing and the digital age

Semaine 1 :

Introduction to the Marketing and the new Digital Tools.

Semaine 2 :

The Website. Plannification, development and tools for website creation.

Semaine 3 :

Online visibility and Search Engine Optimization.

Semaine 4 :

Direct Marketing and emailing techniques. Data base optimization and emailing tools.

Semaine 5 :

The Content Marketing. Plannification, strategies and tools.

Semaine 6 :

The Social Marketing. How to build and manage an online community.

Semaine 7 :

The Social Marketing Platforms. Main marketing and management tools.

Semaine 8 :

The Management of Online Crises. How to prevent, react and manage problems on social networks.

Semaine 9 :

The Mobile Marketing. Tools and techniques to reach your audience everywhere.

Semaine 10 :

Case studies and exam preparation.

Méthodes pédagogiques et didactiques utilisées : Étude de cas / analyse de témoignages
Proportion théorie / pratique : Théorie : 60 % / Pratique : 40 %
Support de cours : Diaporama / slideshow
Méthode de contrôle des connaissances : Épreuve écrite