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​​​​​Module : C4025 Intitulé : Communication on social networks

Semaine 1 :

Social networks. What are they for? What are they? What are their specificities? Should we communicate on all social networks? When should we publish?

Semaine 2 :

Develop your presence on Facebook: personal profile / fanpage (company page...). Exercise: create and set up a Facebook profile, create a company page.

Semaine 3 :

Facebook: Use Ads on Facebook. Measure the success of your digital communication. Case studies. Exercise: organize a contest / create a group / an event ...

Semaine 4 :

Develop your presence on LinkedIn: personal profile. Article vs post. Exercise: create and set up a LinkedIn profile.

Semaine 5 :

LinkedIn: company page ... Use Ads on LinkedIn. Publish in groups. Measure the success of your digital communication. Case studies. Exercise: create a company page, publish in a group ...

Semaine 6 :

Develop your presence on Twitter: personal profile / company profile. Follow / be followed. The hashcodes, @. Case studies. Make a tweet. Measure the success of your digital communication. Exercise: setup a Twitter profile, do a tweet.

Semaine 7 :

Other social networks: Instagram, YouTube... Social marketing and performance indicators.

Semaine 8 :

Your website and social networks: referencing the networks on your website, procedure of publication for a news ...

Semaine 9 :

Summary project: Practical implementation and synthesis of the knowledge gained, through various publications on social networks ; impact measurement (previously made publications).

Semaine 10 :

Summary project: Practical implementation and synthesis of the knowledge gained, through various publications on social networks ; impact measurement (previously made publications) (continuation).

Méthodes pédagogiques et didactiques utilisées : Éxposé / cours magistral
Proportion théorie / pratique : Théorie : 60 % / Pratique : 40 %
Support de cours : Diaporama / slideshow
Méthode de contrôle des connaissances : Épreuve écrite